Campaign Overview
Vitaspring is a table water brand built on freshness, purity, and trust. This campaign focuses on wellness-driven messaging and clean, uplifting visuals that highlight hydration as part of everyday health.
Logo & Mark
Color Palette
A bright aqua blue (#00AEEF) evokes hydration and clarity; green (#8DC63F) communicates health and nature; deep blue (#1C75BC) adds trust and calm; soft white (#F1F1F2) keeps layouts crisp and breathable.
Typography
Gill Sans provides an approachable, modern tone—balanced proportions and open counters support legibility across packaging, OOH, and digital placements.
Brand In Action
