Our Core Stitches
Every Olu piece carries more than style — it holds meaning. These are the values woven into each stitch, shaping the comfort, care, and character we intend to provide, when our products are worn.
Logo Concept
The Olu logo fuses a crochet yarn — the brand’s core material — with a fingerprint, symbolizing creative uniqueness. The fingerprint doubles as a hidden “O,” “L,” and “U,” weaving identity directly into the icon.
Primary Colours
Our palette is expressive and elegant — a balance between handmade warmth and modern confidence.
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Typography
Olu Signature uses Russolo as its display font — expressive, modern, and bold. It pairs with Raleway for body text, creating a harmonious, handcrafted balance.
Together, they embody the brand’s voice: confident yet delicate, creative yet precise.
Brand in Action
